Blackberry scores 20 million users for BBM in one week
Kamis, 31 Oktober 2013
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The 20 million figure refers strictly to downloads. In a press release announcing the figure, Andrew Bocking, executive vice president of BBM at BlackBerry, cautioned that downloads aren't the most important metric.
"It is great to see so many people downloading BBM, but the true measurement for us is engagement –- the connections being made and the conversations in which our BBM community engages," Bocking said.
BBM's move to iOS and Android had been rumored for years. The company announced its plans to migrate the platform in May, but the release was behind schedule, hitting in October rather than the summer, as promised.
Though 80 million is an impressive figure for BBM, the messaging app competes with Apple's iMessage, which has more than 140 million users. Other services, including MessageMe, GroupMe and Facebook Messenger boast equally large and growing users bases.
Of course, the success also comes as BlackBerry's future is uncertain. Fairfax Holdings has announced plans to buy the company for $4.7 billion, but that deal isn't completed. Lenovo, SAP and Cisco Systems have reportedly been interested in acquiring the company.
BlackBerry also met with Facebook execs last week, according to The Wall Street Journal. In addition, the company has also reportedly considered spinning off BBM as a separate company.
Culled from Mashable.
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Judul: Blackberry scores 20 million users for BBM in one week
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